Client Overview
Smart Canvas is a premier provider of outdoor blinds, awnings, shutters, and shades, serving clients across the Sydney and Central Coast regions. With over 15 years of experience, they pride themselves on offering innovative, high-quality outdoor solutions tailored to elevate both residential and commercial spaces.
The Challenge
Marcello, the owner of Smart Canvas, approached Digital Linked with urgent concerns. The website’s organic traffic had plummeted dramatically. Upon investigation, we identified several critical issues:
- Black Hat SEO Techniques: The previous SEO strategies employed by an external provider violated search engine guidelines, resulting in penalties.
- Malware Infection: The website was compromised, redirecting visitors to unrelated and malicious websites.
- Outdated Design: The website’s design lacked a modern, user-friendly interface, which diminished the user experience and conversion rates.
Our Approach
At Digital Linked, we implemented a comprehensive strategy to address Smart Canvas’s challenges and elevate their digital presence.
1. Website Malware Removal
- Conducted a thorough security audit to identify malware and vulnerabilities.
- Removed all malicious code and implemented advanced security protocols to prevent future attacks.
2. Website Redesign
- Created a modern, responsive website that reflects Smart Canvas’s brand identity.
- Improved user experience with intuitive navigation and clear call-to-action buttons.
- Added high-quality images and descriptions to showcase their product range effectively.
3. SEO Strategy
- Replaced black hat SEO techniques with ethical, white hat SEO practices.
- Conducted keyword research to target relevant, high-traffic search terms.
- Optimized on-page elements, including meta tags, headers, and content.
- Built authoritative backlinks and improved local SEO to enhance visibility in the Sydney and Central Coast regions.
4. Performance Monitoring and Reporting
- Integrated analytics tools to track traffic, user behavior, and conversions.
- Provided monthly performance reports to ensure transparency and continuous improvement.
The Results
Our efforts delivered outstanding results for Smart Canvas:
- Increased Organic Traffic: Website traffic grew by over 150% within six months.
- Higher Search Engine Rankings: Achieved first-page rankings for competitive keywords such as “outdoor blinds Sydney” and “retractable awnings Central Coast.”
- Enhanced User Engagement: Reduced bounce rate by 35% and increased time spent on the site by 40%.
- Boost in Conversions: Online inquiries and bookings surged by 60%.
Testimonial from Marcello “Digital Linked completely transformed our online presence. From fixing critical issues to driving traffic and leads, their expertise and professionalism exceeded my expectations. Our business is thriving like never before!”
Get in Touch At Digital Linked, we specialize in helping businesses like Smart Canvas achieve their digital goals. Whether you need a website redesign, SEO strategy, or malware removal, our team is here to help.
📞 Contact us today for a free consultation: https://digitallinked.com.au/contact/